The Company

The Watch Store is an established multi-brand retailer and authorized service center with over 8 years of experience, offering luxury and everyday watches through multiple local showrooms.

The Problem

The store needed to strengthen local brand identity, improve search visibility, and increase customer interactions amid growing competition.

The Solution

An integrated local SEO and social media marketing strategy was implemented, focusing on optimizing Google My Business profile, keyword targeting for local watch store searches, and engaging social media campaigns to build follower engagement and brand loyalty.

The Results

Over six months, the store experienced significant growth:

1. Mobile searches on Google increased by approximately 64%, from 2,084 to 3,419 monthly.
2. Views of the business profile rose by nearly 58%, reaching over 4,200 monthly.
3. Customer calls remained steady with a slight increase, and directions requests grew by around 7%.
4. Google Maps mobile views increased by 44%, enhancing discoverability among local customers.
5. Social media engagement spiked, contributing to sustained brand visibility and customer retention.

This case highlights how sustained local SEO efforts combined with social media marketing can markedly improve a multi-location retailer’s online presence and customer engagement in competitive markets.

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