Challenge Faced

Pali Village, a restaurant in Lonavala, was challenged by poor online visibility despite decent monthly search volumes for key keywords such as “best restaurants in lonavala” (4,400 searches/month) and niche searches like “best restaurants in lonavala for couples” and “best family restaurants in lonavala.” The restaurant was not consistently ranking for these valuable, high-intent keywords, resulting in limited organic traffic, fewer customer inquiries, and reduced bookings.

Results Delivered

• Achieved a 45% improvement in keyword rankings for multiple core search terms including “best restaurant in lonavala,” which moved up to position 73 by November’s first week from an unranked status earlier in 2024.
• Keywords related to family and couple dining experienced a 40% increase in visibility, driving more precise local search traffic that matched customer intent.
• High search volume keywords like “fine dine restaurants in lonavala” secured stable rankings within the top 15-50 range throughout the monitored period, enhancing the restaurant’s authority.
• These SEO improvements contributed to a 50% rise in website visits and map views, which translated into increased direct customer engagement.
• Overall, the restaurant saw a 30% growth in bookings and foot traffic, significantly boosting revenue during the campaign timeframe.