The Company

A natural foods and beverages brand committed to creating 100% natural juice products that promote health, sustainability, and convenience while inspiring a healthier lifestyle.

The Problem

Despite having a website and initial digital presence, the brand faced major SEO issues:

• Absence of keywords in website content limiting Google visibility.
• Technical errors such as 404 pages, missing robots.txt, and poorly configured sitemap.xml.
• Minimal SEO-friendly content, reducing rankings and user engagement.
• Weak backlink profile hampering authority and search performance.

The Solution

Searchworx implemented a strategic SEO plan including:

• Comprehensive SEO audit and keyword research focused on product and category relevance.
• Collaboration with the development team to fix technical issues and improve site speed.
• Creation of keyword-rich on-page SEO content, including titles, meta descriptions, and category content.
• Backlink acquisition from high authority domains to strengthen domain authority.
• Continuous monitoring and iterative optimization based on ranking and traffic data.

The Results

• Organic search rankings improved significantly with key keywords hitting top positions such as:

• “Tender Coconut Water” ranking #1 with 6,600 monthly searches.
• “Mixed Fruit Juice” ranking #2 with 5,400 monthly searches.
• Multiple other keywords ranking in top 3 spots.

• Organic traffic surpassed targets swiftly, driving increased brand visibility and online sales.
• Technical improvements enhanced crawlability and user experience, supporting sustainable growth.
• Overall search visibility and SERP presence increased by over 300% within three months.

This case study highlights how targeted SEO combining technical fixes, content strategy, and backlink building can drive rapid and sustainable growth for natural product brands.