The Company

A global e-commerce platform representing over 1000 artisans and 50+ local brands, specializing in authentic handcrafted products from remote regions. The company aims to bring unique, culturally rich products to worldwide customers through a seamless online shopping experience.

The Problem

Despite existing digital presence with a website and SEO efforts, the client struggled to generate meaningful online traffic and conversions. The competitive market landscape, compounded by a regional internet shutdown during an unexpected lockdown, resulted in:

• A significant drop in website traffic and online orders.
• Drastic decline in search engine rankings.
• Stagnant revenue growth despite efforts.

The Solution

Searchworx undertook a comprehensive SEO audit and overhaul focusing on:

• Developing rich, engaging, and user-centric content to replace sparse product descriptions lacking essential keywords.
• Crafting strategic, Google-aligned meta titles and descriptions optimized for organic search visibility.
• Adding keyword-focused product descriptions and performing structured content mapping for all product and landing pages.
• Enhancing on-page SEO elements including heading tags, image alt-texts, and metadata to capture high-potential search queries.
• Delivering content that balanced search engines requirements with genuine buyer intent, driving both rankings and user engagement.

Continuous SEO efforts were maintained even amidst external challenges like the regional internet blockade, ensuring resilience and long-term digital growth.

Results

The ongoing strategic SEO content optimization drove transformational growth:

• Monthly organic traffic surged from 7,710 to over 35,000—a 354% increase.
• Monthly revenue skyrocketed from approximately 41,150 INR to over 10,00,000 INR.
• New revenue channels emerged, including an average of 25,000 INR monthly via Quora referral traffic, previously nonexistent.
• Multiple competitive keywords ranked in top 3 positions on Google, including “Kashmiri Kesar,” “Kashmiri Sarees,” and “Kashmiri Phiran,” driving targeted, high-intent visits.
• The enhanced content and metadata structure strengthened brand authority and customer trust globally.

This case exemplifies how consistent, strategic content and SEO tailored to user intent can unlock sustained digital growth even in challenging business environments. It underscores the importance of partnering with a digital agency that understands both technology and cultural nuances to maintain momentum and revenue.